Rolex VS omega ,two brands struggles the Asian market

Top rolex watch brand is more than a century. It has always been the superior performance and distinguished symbol.It is also one of almost all the city boy pursue life goal.Also someone once worn by the President of the United States, for example, Dwight Eisenhower. In 1956, the rolex watch company gave him a watch “the date of the Normandy invasion”, so the watches is also called “watches”.

And now have rolex oyster type, di tong, cut three series. At the end of march, rolex oyster famous watches series of five new members.in 2016 the Basel World (Basel World 2016) and horological exhibit in the grand launch.However, analysts say, despite the rolex continuously launch new style.But in Asia, especially China’s sales is increasingly threatened by omega. Nowadays, omega pay more attention to brand marketing.The gap between the shrinking and rival, rolex, therefore rolex day no better than before in the future.

Rolex five appearance
Rolex Basel in 2016 and horological exhibit on the 5 watches.Their design inspiration comes from the wearer’s idea of success, challenge the limit, beyond the self. The birth of the new watch, in pursuit of the latest technology and design at the same time.The more the continuation of the brand’s classic tradition, manifests the rolex on wrist diligence the rigorous attitude, oyster type motion explorer type II is one of the outstanding representatives. The wrist in 1971, which will become the necessary equipment for a number of adventure, rolex more so and exploration has been wedded boundary.

To celebrate its 40th anniversary, the improved model 2016 – type oyster type motion explorer II will watch case widened to 42 mm, and are equipped with a rolex is a new generation of 3187 movement. Research and development of the machine is equipped with two patents of rolex: PARAFLEX patent cushioning device and diamagnetic blue PARACHROM hairspring. On appearance design, explorer type II more special salute to 1971, the original design, device for 24 hours orange indicator arrow. Black dial with more black pointer style, build a “phantom” effect, pointer like floating on the dial.

In the new 2016, remarkable circle is another innovative design CERACHROM word, by rolex patent research and development, combined with high scientific and technological achievements, effective scratch-resistant loss, resistance to erosion and permanently keep shining. Designed for sailing event timing research and oyster type constant moving yacht mingshi type II is equipped with this word, and at the same time have unique mechanical memory countdown function.
Another with the same word of wrist watch is famous oyster type type constant dynamic universe di tong, digital circle in new black appearance, heavy fact of outer ring adhering to the 1965 circle design on black word.

Rolex launched two ladies watch this year, also adopted the rose gold and eternal ROLESOR diamond composite material. New 36 mm since 2009 and 31 mm dress after, add new style for ladies’ watches again this year – the latest oyster type motion is 26 mm couture log type design, and equipped with ROLESOR gold (1539.20, 17.90, 1.15%) steel or platinum steel combination.

The battle for Asian
Rolex watches always enjoy international reputation, but in recent years because of lack of changes in style, its sales showed a trend of decline; On the other hand, the Swatch group, omega, with fashion style, increasingly get the favour of emerging market consumers, so its sales are growing.
From the aspects of brand design positioning and marketing strategy, rolex and omega is the representative of the international famous brand. Both high performance in both waterproof and dustproof, accurate and durable, the fine is designed to help people beyond the limit, overcome difficulties.
Rolex sale and popularity than the omega in the past, the two also have the Swiss origin neighbors in the past has been peaceful. In recent years, omega launched a provocation to rolex. “Our ambition is clear: we want as an equal with rolex, and over it in 3 to 4 years.” Omega belongs to Swatch group (Swatch) CEO Nick? Sea, (Nick Hayek, Jr.) Four years ago had said.
Clocks and watches of smoke on the battlefield. Omega the rising star to shake the old king rolex, also will not be easy.
In the 1970 s, rolex and omega is the distance between. In the late 1970 s, when Japanese quartz watch, wandered the world, the traditional Swiss watch suffer, omega and rolex has been recovered, the two different strategies to cope with the situation, make them on the path of the different, the former will target for the Japanese brand competition, focus on manufacturing quartz watches and mechanical watches; The latter will watch as “jewelry”, to develop in the high-end market.

Omega Ladymatic stainless steel set auger watches
Later, it turns out, rolex correct, omega second start falling behind.
So omega decided on a turnaround in the brand marketing strategy, understand the characteristics of the hero brand prototype and implication to the narrowing the gap with competitors.
Research institutions IC analysis 500 million groups of 10 countries Internet search data, found that in 2009 China’s Internet search for watch brand, omega accounts for a quarter, rolex accounted for 18%. In 2009, Swiss watches 1/5 of sold in mainland China and Hong Kong.
Aimed at China’s rich
Watches, pens, and now the car has been one of the world’s most men crazy three “fuck”. Car represents wealth, pen is the symbol of wisdom, then watch is undoubtedly a man for the best interpretation of taste and fashion.
And rolex watches since it came into being, has always been a “true taste, high quality” the symbol of life. Many successful men are to have a cherished rolex watches as achievement of a risk, even in the electronic age.
In the aspect of collection, the watch is still to be China’s absolute first choice, 44% of people questioned in the rich choose collect watches, increased by 10% than last year. And, according to the national average millionaires have 3.7 watch.

April 16 in Shanghai held the third annual “top brand peak BBS”. According to divulging, at present China’s luxury market potential customers has reached 175 million people, in the global brands flock, men supplies more to play a leading role in the Chinese luxury market. And China’s luxury market showed a remarkable feature is dominated by men, including a mid-range price (2.5 ~ 50000 yuan) watch the rebound of wrist watch category, including Cartier, longines, omega, rolex and rudder for the top five brands.
With the improvement of people’s living quality, the consciousness of men for personal adornment also got unprecedented increase along with the internationalization trend. A good watches, rolex, omega, for a man to reveal not only personal status, there is a kind of understanding for life taste.

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