Tag Archives: Swiss watch

The Swiss watch exports fell 9.7% year on year

According to the Swiss watch industry federation (FH) data released yesterday, in May 2016, the Swiss watch exports to 1.55 billion Swiss francs, fell 9.7% year on year, continuing the negative situation. First five months of 2016, the Swiss watch exports are lower than the same period in 2012.

Exports, watch of wrist of precious metals (23.6%) drop significantly, the tone for the whole situation, watch of wrist of other materials exports decline more gently. Fine steel exports, wrist (9.1%) as the main cause of the overall situation is not optimistic.

All the prices of products are not immune, but specific degree is different. Export price trend continued in recent months, between 500 to 3000 Swiss francs products are least affected. Export price is lower than 200 Swiss francs products are falling, but not very serious. Export prices between 200 to 500 Swiss francs products exports (exports – 16.8% – 17.8%) fell the most obvious, the export decline in the price is higher than 3000 Swiss francs products reached double digits.

Market in Hong Kong (16.8%) of horological exports fell in April and was flat, the trend over the past 12 months has not too significant. The American market (2.1%) is the result of the recently, but the obvious downward trend. Despite the favorable base effect, Japan (7.7%) or for a third straight month in data. As the end together, sustained growth over the past three months to the European market situation deteriorated sharply, in May, Italy (20.9%) and France (18.4%) a serious recession. The UK market (2.5%) fall is not very obvious, will benefit from the large quantities of high value products imported (clock, alarm clock, etc.).

The Swiss watch is really beyond smart in 2016 ?

Boston Strategy Analytics, according to a study in the fourth quarter of 2016 the Swiss watch shipments more than traditional intelligence, both 8.1 million and 7.9 million respectively. Director of Strategy Analytics Cliff Raskind said: “smart meters in North America, Western Europe and Asia market is growing rapidly. In the fourth quarter of 2016 smart meters in the global market, Apple Watch occupies the 63% of the share, impressive, followed by 16% of samsung, Apple and samsung combined, smart meters eight over ten of global shipments.”
Strategy Analytics data, according to a report in the fourth quarter of 2015 smart meters shipments for 1.9 million, compared with the same period in 2016 increased by 315.6%! Global consumers growing interest for smart meter.
Strategy Analytics analyst Steven Waltzer added: “we estimate that in the fourth quarter of 2016 in Switzerland shipments for 7.9 million, compared with 8.3 million in the fourth quarter of 2015 fell by 5%. The global demand for Swiss watch is slowing, while the main manufacturers, such as the swatch is trying to seek growth.”
The report’s author, Strategy Analytics executive director Neil Mawston from comments, according to the traditional Swiss watch for the threat posed by technology giants such as apple products has always been slow to respond, “Swiss watch her head buried in the sand, in the hope of smart meters. Swiss brands, such as tiger elegant, in the fourth quarter of 2016 smart meters in global shipments accounts for only small proportion (1%), far behind the growth of apple, samsung and other leaders in the field of smart meters.